The Cup, the Drink and the Brain

As you take a step closer to the counter to order your favorite drink to-go, you think you already know what it is that makes your drink the perfect beverage of all. All the sweetness, the freshness of the ingredients and the way it is done by the person behind the bar are all the things that you think makes it perfect. You are dead wrong! You haven’t thought of everything yet. Why is that? Because aside from the ingredients and the person mixing it for you, you have to consider the cup that it is going into. Yes your drink will be more enjoyable if it is served in a well made disposable cup.

Yes that is the truth. Next to the ingredients and the person making your drink, it is also important that you have the one disposable cup hold your drink so you can enjoy it more. These cups are available on wholesale especially for those who are in the food and beverage business.

But beyond these facts, studies have shown that disposable cups also have an effect on the flavor of the drink it is holding in. It is about the color and the material of the wholesale cup that compliments the taste of good quality beverages therefore elevating your drinking experience to exquisite levels. Somehow, people love the taste of a well made shake served in plain white disposable cups. However when it comes to a cup of cold beverages, orange cups with plastic linings seem to be the best to serve these in. Then when it comes to milk filled beverages like a, these seem to go best in earth toned wholesale cups. For all the iced version of these drinks, a transparent disposable coffee cup is the best.

It seems inexplicable but the truth is that whenever someone is sipping a flavorful drink, the beverage taste better because of the other sense that is in motion – sight. While everyone knows that taste is the number one sense in drinking followed by smell, the sense of sight actually combines with the other two in the orbitofrontal cortex part of the human brain which in turn determines the flavor taken in.

Nothing can be done with a badly made drink because it definitely will not taste any better even if one serves it in a champagne flute. However, good tasting beverages become better when it is served in a cup that would complement it.

 

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